Beacon Street Services

Online Marketing Manager

Company Name InvestorPlace, LLC
ID 2020-1165
Job Locations
US-MD-Baltimore
Category
Marketing
Type
Regular Full-Time

Overview

INVESTOR PLACE LOGO

InvestorPlace is looking for an Online Marketing Manager with a passion for driving revenue through subscriptions, a commitment to quality publishing, and a strong focus on making connections with our readers and prospects.

In this role, you are responsible for owning all elements of our online promotions managing the entire creative experience from ads to landing pages to webforms. You will maintain tracking and reporting on the metrics of our full sales funnels.

You will be responsible for a group of products managing the campaigns from creation of the creative, coordinating with our production team and  

To be successful in this role, you must be a self-starter who is highly innovative and comfortable driving campaigns from conception through execution. We like folks that want to roll their sleeves up and be part of a team focused on acquisition marketing funnels that drive highly qualified leads and sales to grow our business and pursue our sales growth goals.

Responsibilities

  • Own the management of marketing campaigns for email, mail, web, affiliate and external efforts.
  • Set up all campaign offers and offer chains within our proprietary SalesForce marketing platform.
  • Collaborate to create new online marketing promotion, new financial research products, setting up and testing new offer price choices.
  • Coordinate the creation of HTML content for the campaign assets with the Production team.
  • Final review and testing of all new campaigns before they are set live for customers, including proofing and design checks as well as pricing and billing confirmation.
  • They will also work closely with copywriters, production and marketing operations to ensure that all copy required for a campaign is delivered in a timely fashion to be entered into production.
  • Own highly visible lead generation campaigns including responsibility for headlines and landing pages, scheduling and testing.
  • Measure and analyze performance, and identify new opportunities based on customer and business data.
  • Develop marketing plans for various content marketing channels. Paid media may include display ads, search, native, and social media channels.
  • Assess new advertising opportunities.
  • Implement and continually test new creative messaging, landing pages, campaigns, and tools.
  • Drive well-structured campaign testing designed to validate the potential of elected channels.

Qualifications

  • 3-10 years of experience in marketing or online publishing or similar experience is required.
  • Familiarity with Salesforce is very helpful.
  • Proof-reading/grammar editing skills a plus.
  • Ability to write a headline, subject line or ad that leads to a marketing promotion.
  • Excellent written and verbal communication skills.
  • Bachelor's Degree is preferred but not required.
  • High level of proficiency with MS Office is highly desired.
  • Excellent organization and time management skills.
  • Excellent attention to detail.
  • 3+ years’ experience in a performance marketing role, preferably in the investing/personal finance space.
  • Strong understanding of online marketing channels such as social media marketing, display advertising, search engine marketing, and native advertising.
  • Experience with many of the large ad platforms: Facebook, Google Adwords and GDN, Bing, Yahoo Gemini, Taboola, Outbrain, Dianomi, Criteo, LinkedIn, etc.
  • Well versed in direct response marketing principles and methodologies.
  • Proven track record of successful online marketing campaigns and experiments- owning campaign performance and adjusting tactics to meet objectives and budgets.
  • Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, ability to turn analysis into actionable programs, and ability to use data to optimize day-to-day performance.
  • Relentless drive to beat the control.
  • Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
  • Must be a strong communicator able to effectively communicate results, test ideas, and ROI to all stakeholders.
  • Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team.

 

 

About Us

InvestorPlace.com is a leading finance and investing website, providing access to stock picks, options trades, market news, and sharp, actionable and intelligent commentary to 3.2 million individual investors each month – and we’re dead set on growing our audience. Thanks to a suite of investing experts, InvestorPlace.com publishes insightful articles on every corner of the market — from tech stocks and marijuana stocks to mutual funds and ETFs. We’re part of a larger organization that treats its companies and employees like family. We’re growing fast (our audience has doubled in the past year), and continue to reach a wealthy audience of those who personally manage their investing portfolios.

 

 

Our committment:

 

As an employer committed to equal opportunity and a diverse workforce, all qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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