Beacon Street Services

  • Senior Digital Media Buyer

    Company Name Legacy Research Group, LLC
    ID 2019-1102
    Job Locations
    US-FL-Delray Beach
    Category
    Media Buying & Planning
    Type
    Regular Full-Time
  • Overview

    Legacy Logo

     

     

    Are you a motivated, passionate Senior Digital Media Buyer looking for a career with a quickly-growing publishing/direct response marketing company? Are you creative, detail-oriented, organized and analytical? If so, we want you!

    Responsibilities

    • Develop, execute and help lead digital marketing campaigns to drive traffic and conversions at an optimal CPA. This will be a mix of PPC/paid search, paid social, retargeting, and display media campaigns.
    • Create and provide feedback on analytical reports which you will present to the marketing team in daily meetings.
    • Analyze reports/data to optimize and scale campaigns.
    • Manage large media budgets, pacing, and campaign performance to hit goals.
    • Test the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results.
    • Identify and present new opportunities/areas of growth to improve digital media ROI.

    Qualifications

    • 3-5 years of experience in digital media in the direct response space
    • Experience with online media buying via Google, Facebook, Yahoo, Bing (Outbrain, and/or Taboola preferred)
    • Strong analytic skills and ability to relate results to business objectives
    • Excellent organizational skills with strong attention to detail required
    • Ability to multitask and learn new things rapidly
    • Excellent written and verbal communication skills
    • Strong negotiator
    • Knowledge of basic HTML
    • Proficient in Microsoft Excel
    • Salesforce and Tableau experience a plus

     

     

    About Legacy Research Group

    From the beginning, independence has been the key to our success. Unlike the mainstream press, we don’t make our money from corporate advertisers. And unlike Wall Street, we don’t take commissions or fees from the companies we cover in our newsletters.

     

    Instead, we sell ideas, opinions, and recommendations.

     

    Our mission is to provide readers with a broad view of the world. So, we ask questions. We research and test. But we do not claim to have the last word on every issue. We explore ideas with our readers… so they can decide for themselves.

     

    That means we don’t have a one-size-fits-all approach to finance and investing. Each publisher under the Legacy umbrella has its own unique culture and outlook… Just like each of our readers has his or her own personal investing style.

     

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